Thought
We aim to reduce the volume of commercial design, pursue the essence of design, and strive for flawless design quality.
At the same time, we will achieve a sustainable society that listens to the voice of the Earth
by eliminating non-applicable elements.
Although it is not an easy task to achieve these goals,
we do not dare to give any “answers” to achieve them.
商業としてのボリュームを下げ、デザインの本質を追求・隙のないデザインクオリティを目指します。同時に地球の声に耳を傾けたサステナブル社会実現に向け非該当要素は排除します。これらの実現は容易なものではありませんが、実現に向けた「答え」はあえて出しません。
If you are looking for an “answer”, we believe that the closest you can get to an answer at this stage is the “action” of accumulating the hints you find every day and “continuing” to always do your best.
Consistency will lead to an improvement in sustainability.
「答え」を求めているのであれば、日々見つけたヒントを集積し、常に最善を尽くす「継続」という「行動」が、現段階の「答え」にもっとも近いと考えます。継続により持続の底上げに繋がると考えています。
finding questions
People and Thought. is an artistic activity based on the theme of “finding questions” about thoughts that have become basic, such as people’s way of thinking and the senses that have become commonplace in the modern age, while keeping design at its core.
At the same time, Atsushi Ishiguro, who presides over People and Thought., focuses on his awareness of the environment, which is etched into the core of his work, and is conscious of making noise in society through a combination of design qualities pursued selfishly and conservation for a sustainable society. By taking a stance that is directly related to the social environment, while remaining distinctly different from the commercial world, I believe that we will be able to feel the pure depth of design without any distractions.
People and Thought.は、デザインを基軸に置きつつ、人の思考や現代において当たり前となってしまった感覚など、ベーシックとされてしまった思考に対して「疑問を見い出す」をテーマにした芸術活動です。
同時にPeople and Thought.を主宰する石黒篤史の根幹に刻まれる環境への意識にも焦点を当て、あくまでも利己的に追求されたデザインクオリティと持続可能な社会に向けた保全の掛け合わせにより、社会においてもノイズを与えることを意識しています。商業とは一線を画しつつも、社会環境に直結したスタンスをとることで、雑念の無い純粋なデザイン深度を感じられると思います。
Profile
Atsushi Ishiguro / Art director
石黒 篤史
In 2013, the creative studio OUWN was established. OUWN is a name coined to allow us (OWN) to empathize and share and with you (U). An approach with a commercial perspective that is not bounded by existing mindsets has been adopted since being established, allowing OUWN to continuously win numerous design awards both domestically and internationally.
In 2020, "People and Thought." was launched aimed at artistic activities. By lowering the commercial emphasis, sophisticated graphic development and artistic activities—such as those linked to environmental conservation and the SDGs—are carried out. They are all based on the consistent theme of creating awareness, and communicate new perspectives and a sense of realism to people.
2013年、クリエイティブスタジオ「OUWN」を設立。OUWN（オウン）は、私たち（OWN）とあなた（U）との共感・共有ができるようにと名付けられた造語である。商業的な目線を持ちつつも既存の観念に囚われないアプローチで設立当初より、国内外で継続的にデザイン賞を受賞している。
2020年、芸術活動を目的とした「People and Thought.」を始動。
商業的なボリュームをさげることで、高純度のグラフィック開発や環境保全・SDGsなどに紐づいた芸術活動を行っている。どちらも根底には「気づきを創造する」という一気通貫した題目があり、「新しい視点」と「リアル」を世の中へ発信している。