People and Thought.

Creative Research Institute:
People and Thought,
abbreviated as PaT.

Weaimtoreducethe volume
ofcommercial design,
pursuethe essenceofdesign,
and striveforflawless designquality.
Atthesametime,
wewillachievea sustainable
societythat listenstothe
voiceoftheEarth
byeliminating
non-applicableelements.
Althoughitisnotan easytaskto
achievethesegoals,
wedonotdaretogive any
“answers”toachieve them.
Ifyouarelooking foran“answer”,
webelievethatthe
closest youcangetto ananswer
atthisstage isthe“action”
ofaccumulatingthehints
youfindeverydayand
“continuing”toalways doyourbest.
Consistencywillleadto
animprovementin sustainability.

AnswerAction ActionContinu Continuing ingAnswer AnswerAction Continuing AnswerAction

Weaimtoreducethe volume
ofcommercial design,
pursuethe essenceofdesign,
and striveforflawless designquality.
Atthesametime,
wewillachievea sustainable
societythat listenstothe
voiceoftheEarth
byeliminating
non-applicableelements.
Althoughitisnotan easytaskto
achievethesegoals,
wedonotdaretogive any
“answers”toachieve them.
Ifyouarelooking foran“answer”,
webelievethatthe
closest youcangetto ananswer
atthisstage isthe“action”
ofaccumulatingthehints
youfindeverydayand
“continuing”toalways doyourbest.
Consistencywillleadto
animprovementin sustainability.

“finding
questions”

“finding
questions”

“finding
questions”

Weaimtoreducethe volume
ofcommercial design,
pursuethe essenceofdesign,
and striveforflawless designquality.
Atthesametime,
wewillachievea sustainable
societythat listenstothe
voiceoftheEarth
byeliminating
non-applicableelements.
Althoughitisnotan easytaskto
achievethesegoals,
wedonotdaretogive any
“answers”toachieve them.
Ifyouarelooking foran“answer”,
webelievethatthe
closest youcangetto ananswer
atthisstage isthe“action”
ofaccumulatingthehints
youfindeverydayand
“continuing”toalways doyourbest.
Consistencywillleadto
animprovementin sustainability.

Project